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汽车4407年 International 市场营销
概述
CEA CAPA Partner 机构: SKEMA 业务 School
地点: French Riviera: Antibes, 法国
Primary Subject Area: 市场营销
Other Subject Area: 业务
Instruction in: 英语
课程代码: 汽车4407年
Transcript Source: Partner 机构
Course Details: 400级
Recommended Semester Credits: 3
联系 Hours: 45
先决条件: BUS 3601 市场营销 Principles
描述
The course is about marketing in an international environment when the customer is a consumer. The course will be illustrated with practical examples and cases from real business situations.
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