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Marketing and Fashion
概述
CEA CAPA Partner 机构: University of Vic - Central University of Catalonia
地点: 西班牙巴塞罗那
Primary Subject Area: 业务
Other Subject Area: 时装设计
指令: 英语
Transcript Source: TBD
课程详细信息: 300级
Recommended Semester Credits: 3
联系时间: 45
描述
巴塞罗那 is without doubt one of the most active cities in Europe today and is an ideal setting for the fashion and design industry: international competitiveness, 营销趋势, consumer behaviour and cool hunting.
The city meets all the necessary conditions to allow designers and creators of all sectors to compare ideas, trends and projects, with the fashion industry as a meeting point for them all. Big fashion labels (such as Zara, Bershka, 芒果, 纽约, 成本的, Springfield) and young fashion designers are already pushing this advantage. And the "巴塞罗那 label" is positioned as a symbol for creativity.
The designers of the future will need to understand and create for the contemporary fashion system and its industry using marketing tools appropriately.
In order to develop a marketing and communication plan for the fashion industry, students will combine technical and theoretical knowledge of marketing with creative development and cultural knowledge.
The city meets all the necessary conditions to allow designers and creators of all sectors to compare ideas, trends and projects, with the fashion industry as a meeting point for them all. Big fashion labels (such as Zara, Bershka, 芒果, 纽约, 成本的, Springfield) and young fashion designers are already pushing this advantage. And the "巴塞罗那 label" is positioned as a symbol for creativity.
The designers of the future will need to understand and create for the contemporary fashion system and its industry using marketing tools appropriately.
In order to develop a marketing and communication plan for the fashion industry, students will combine technical and theoretical knowledge of marketing with creative development and cultural knowledge.
