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心理学 of 沟通 and Publicity 业务,设计 & Innovation Program Spring 2025 Semester - - - - - -巴塞罗那

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心理学 of 沟通 and Publicity

心理学 of 沟通 and Publicity Course Overview

概述

CEA CAPA Partner 机构: University of Vic - Central University of Catalonia
地点: 西班牙巴塞罗那
Primary Subject Area: 心理学
指令: 英语
Transcript Source: Partner 机构
课程详细信息: 300级
Recommended Semester Credits: 3
联系时间: 45

描述

Theoretical contents:
- Introduction to communication
- Introduction to the psychology of communication
- Cognitive processing of information
- Persuasive communication and creativity
- Oral and textual communication of masses
- 视觉 communication: power of the images
- Audiovisual communication
- Subliminal messages in mass communication
- Stereotypes in mass communication
- 沟通 and Digital Advertising

Practical content:
- Introduction to the 沟通 Plan
- 回来ground and environment analysis and SWOT
- Objectives of communication and segmentation of audiences
- Key messages and creative messages
- Strategies and communication actions
- Production of written and oral pieces
- Production of visual pieces
- Production of audiovisual pieces

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