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MKTG 3010 International 市场营销 管理
概述
CEA CAPA Partner 机构: Veritas University
地点: San José, 哥斯达黎加
Primary Subject Area: 市场营销
指令: 英语
课程代码: MKTG 3010
Transcript Source: Partner 机构
课程详细信息: 300级
Recommended Semester Credits: 3
联系时间: 48
描述
This course explores basic concepts and tools of international marketing, for the growth of business abroad. The course´s design seeks to prepare the student for the professional and business labor market with the knowledge, 技能, 的态度, and values necessary to meet the current requirements of international markets. The study plan shows proposals that respond to these opportunities and therefore to the current demand in terms of increasing products and services outside the borders.
The student will be able to understand the needs of people based on the trends of the national, 区域, and global markets, to propose high-impact commercial and sales strategies. Students will take advantage of the experience of being in a foreign country as a window to view some marketing processes (what kind of process?) from a different perspective and propose ideas through work to achieve the objectives of the class.
The student will be able to understand the needs of people based on the trends of the national, 区域, and global markets, to propose high-impact commercial and sales strategies. Students will take advantage of the experience of being in a foreign country as a window to view some marketing processes (what kind of process?) from a different perspective and propose ideas through work to achieve the objectives of the class.
