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Cross Cultural 市场营销- Period 5
概述
CEA CAPA Partner 机构: Vrije Universiteit Amsterdam
地点: Amsterdam, 荷兰
Primary Subject Area: 市场营销
指令: 英语
课程代码: E_IBA1_CCM
Transcript Source: Partner 机构
课程详细信息: 100级
Recommended Semester Credits: 3
联系时间: 84
描述
This course offers you a fundamental knowledge of the marketing field, while at the same time creating an intercultural sensitivity. Although the consequences of cultural differences are obvious, they are not simple to analyze, describe or categorize. We start from a people perspective, building on your understanding of cultural differences and intercultural interactions and move from there to connecting this knowledge to international marketing. You will gain a basic knowledge and understanding of marketing strategy and tactics and what you as a marketer need to be sensitive to when practicing marketing across cultures.
联系 hours listed under a course description may vary due to the combination of lecture-based and independent work required for each course therefore, CEA's recommended credits are based on the ECTS credits assigned by VU Amsterdam. 1 ECTS equals 28 contact hours assigned by VU Amsterdam.
联系 hours listed under a course description may vary due to the combination of lecture-based and independent work required for each course therefore, CEA's recommended credits are based on the ECTS credits assigned by VU Amsterdam. 1 ECTS equals 28 contact hours assigned by VU Amsterdam.
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