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International 业务 市场营销
概述
CEA CAPA Partner 机构: CEA CAPA 悉尼 Center
地点: 悉尼, 澳大利亚
Primary Subject Area: 市场营销
指令: 英语
课程代码: MKT321SYD
Transcript Source: University of New Haven
课程详细信息: 300级
Recommended Semester Credits: 3
联系时间: 45
先决条件: One 200 level course, or two 100 level courses in 业务, 市场营销 or related discipline
描述
This course will help students develop an understanding of the scope and challenges of marketing in the international context. The course examines how the global dimensions technology, 研究, capital investment and production impact marketing, distribution and communication networks. The breadth of this course will provide insights into the increasingly interdependent global economic and physical environment and its impact on international marketing. Globalization has led to increasing interdependence. 'Connecting the dots' has thus become essential to the survival and success of businesses, even those not operating in the international arena. By examining these linkages, students will gain an understanding of how companies develop strategic plans that are competitive to survive and succeed in these global markets.
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